Methodology

Great design isn’t manufactured and it doesn’t happen on a whim.

It happens through a tried and true creative process. The end result is a design solution with consistency and clarity across all platforms.

methodology-sketch

methodology-sketch

Fact Finding

We always begin with a design brief and initial client interview. The design brief is an essential starting point for the client and designers alike. It provides a clear understanding of the project scope, deliverables, timelines, and overall client and designer expectations.

Concept/Design

Once the fact finding is complete, to make sure we’re on the right track, we’ll provide you with a taste of what we’re cooking up. We call these mood boards; a sampling of typefaces, colors, textures, patterns, and photographs that help establish a style guide for your brand. From then on, it’s old school pencil on paper until the perfect solution is crafted.

Testing/Revisions

It’s important to continually test and regroup to make sure you’re getting the most appropriate solution.

Review & PostMortum

We are user-centered thinkers, and we know user behaviors change and evolve over time— we adapt. We provide lifelong comprehensive and tailored creative solutions to make sure what made sense in 2016 makes sense in 2026. That means we manage your brand. Our relationship doesn’t end when the project is complete — we review and revise the brand as needed in order to protect the integrity of the brand as well as help you continue to grow and evolve.